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  • NewsDirect Newsletter, October 2001, Issue No. 38
    www.soa.org OCTOBER 2001PAGE 2 NEWSDIRECT NEWS DIRECT CChhaaiirrppeerrssoonn’’ss CCoorrnneerr from page ... presented an intro- duction to the pricing of direct response insurance programs. The second half of ...

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    • Authors: Christopher Hause, Jay Jaffe, James B Smith, William F Burfeind, Rick Campbell
    • Date: Oct 2001
    • Publication Name: News Direct
  • NewsDirect Newsletter, Spring 1999, Issue No.31
    needs and habits is the sale of life insurance via direct mail to Generation X customers. This customer segment ... ............................7 by Jay M. Jaffe Direct Marketing: Part I—Analysis of Solicitations ..

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    • Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
    • Date: Apr 1999
    • Publication Name: News Direct